Ambush Marketing Laws in the Year of Rugby - Clean zones announced
June 2011
For the Chinese people, 2011 is the Year of the Rabbit. For New Zealand, it is more or less the Year of Rugby. Saturation coverage in media, political and business circles of this country's hosting of rugby's global showcase continues to build towards kick-off in September 2011. For marketing, sponsorship, and events professionals, a fascinating aspect of this hype will be ambush marketing and New Zealand's radical laws to control it.
This article summarises the legal issues with ambush marketing, including the clean zones and transport routes now announced in New Zealand host cities. It also examines some risks and realities as brand managers, advertisers, sports fans and the media all grapple with ways to live with the Major Events Management Act and still enjoy the third-largest sports event in the world.
To download a PDF of this article, click here: Ambush-Marketing-Law
Gary Hughes advises commercial sponsors, and event organisers, on the Major Events Management Act. He acted for NZ Football in hosting the FIFA U-17 Women's World Cup, the first MEMA event held in 2008.
gary.hughes@wilsonharle.com
DDI: +64-9-915 9726
Mob: + 64-21-477 780
To download an earlier version of this article in NZ Lawyer on 26 November 2010, click here: Brands at War
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